{"id":111721,"date":"2025-12-11T12:14:11","date_gmt":"2025-12-11T12:14:11","guid":{"rendered":"https:\/\/huboo.com\/?page_id=111721"},"modified":"2025-12-11T12:19:52","modified_gmt":"2025-12-11T12:19:52","slug":"ohne-project","status":"publish","type":"page","link":"https:\/\/huboo.com\/fulfilment\/success-stories\/ohne-project\/","title":{"rendered":"Ohne Project x Huboo"},"content":{"rendered":"\r\n\r\n\r\n\r\n
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The Efficiency of Ohne, powered by Huboo<\/h1>\t\t\t\t\t

Ohne Project is a Spanish brand that is redefining footwear with its barefoot shoes\u2014minimalist designs created to respect the natural shape of the foot and encourage a more conscious, grounded way of living.<\/p>\n<\/div>\t\t\t\t\t

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In a market crowded with short-lived trends, Ohne Project offers a different approach: footwear that is more natural, more mindful, and more human. Founded in Spain, the brand blends minimalist aesthetics with sustainability, proving that comfort and style can go hand in hand with environmental responsibility.<\/p>\n

Each pair is crafted to follow the foot\u2019s natural anatomy, with thin soles, wider toe boxes, and materials that adapt to the body rather than restrict it. Behind this technical simplicity is a deeper mission: to encourage people to walk\u2014in every sense\u2014more in tune with nature.<\/p>\n

As the brand grew, so did its operational challenges. The surge in online sales pushed the team to find a European logistics partner capable of scaling sustainably while staying true to their values.<\/p>\n

That\u2019s where Huboo became a key ally.<\/p>\n

How did Ohne Project begin, and what makes it different?<\/h3>\n

Ohne was born from a simple idea: helping people walk the way we were meant to walk. Barefoot shoes are more than a product; they\u2019re a philosophy. We wanted to offer a sustainable, comfortable, and healthy alternative, manufactured in Europe with responsible materials.<\/p>\n

We started small, shipping directly from our website, but demand quickly outpaced our capacity.<\/p>\n

What challenges came with rapid growth?<\/h3>\n

The biggest challenge was logistics. At first, we handled everything ourselves, but it soon became unsustainable. We needed a solution that was not only efficient but aligned with our values of sustainability.<\/p>\n

That\u2019s when we found Huboo. We were immediately drawn to their human approach and flexible model, which fit perfectly with how we work.<\/p>\n\t<\/div>\r\n<\/div>\n\n\r\n

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CEO & Creative Director, Ohne Project<\/h2>\r\n
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CEO & Creative Director, Ohne Project<\/h2>\r\n

\u201cWe wanted to grow without compromising our values, and Huboo made that possible. From day one, they understood that sustainability isn\u2019t just a principle\u2014it\u2019s part of our daily operations. They gave us the structure to scale without losing what makes us unique.<\/p>\n

For the first time, it felt like they were working for the brand, not the other way around.\u201d<\/p>\n

\u2014 Manel Garc\u00eda<\/p>\n<\/div> <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\n\n\r\n

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A logistics model that reflects their values<\/h2>\n

Operationally, Ohne Project has become a benchmark within the European barefoot movement.<\/p>\n

Their eCommerce model requires logistics that are fast, reliable, and aligned with their values: quick deliveries (around 48 hours across the EU), simple returns, and packaging that reflects their commitment to sustainability. Each order carries not just a product, but a promise of consistency between what the brand says and what it does.<\/p>\n

With an integrated fulfilment network and seamless management of international orders, the team has been able to focus on what truly sets them apart: design, sustainability, and community.<\/p>\n

What was once a source of stress\u2014storage, packing, transport coordination, and returns\u2014has now become a solid operational backbone that supports their growth and strengthens their brand.<\/p>\n

Every pair of shoes leaving a Huboo warehouse upholds the same attention to detail and coherence that has defined Ohne since day one.<\/p>\n\t<\/div>\r\n<\/div>\n\n\n