{"id":24313,"date":"2021-08-18T15:55:06","date_gmt":"2021-08-18T15:55:06","guid":{"rendered":"https:\/\/www.huboo.com\/?page_id=24313"},"modified":"2025-03-06T13:52:12","modified_gmt":"2025-03-06T13:52:12","slug":"multichannel-fulfilment","status":"publish","type":"page","link":"https:\/\/huboo.com\/fulfilment\/multichannel-fulfilment\/","title":{"rendered":"Multichannel Fulfilment"},"content":{"rendered":"\r\n\r\n
\r\n
\r\n
\r\n
\r\n

Fulfilment for Multichannel Retailers<\/span><\/h1>

Selling your goods in multiple channels sounds like a logical option to sell more for more customers. However, each additional channel demands management and integration between sales channels.<\/p>\n<\/div>

Get a Quote<\/span><\/a><\/div>\r\n <\/div>\r\n
\r\n \"\" <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\n\n\r\n
\r\n\t
\r\n\t\t

What is multichannel retail?<\/strong><\/h3>\n

Online, offline, marketplaces, comparison sites, your own website: your customers have multiple options to buy your products. Multichannel retail means selling using different sales channels and\/or distribution locations.<\/p>\n

Advantages of multichannel retail<\/strong><\/h3>\n

By expanding your sales channels, your eCommerce business can reach more customers, be in the same channels your competitors are and adventure into new markets. It also reduces the risk of issues with one or more sales channels.<\/p>\n

Challenges of multichannel retail<\/strong><\/h3>\n

Considering all the available sales channels, eCommerce sellers have hundreds of different options to choose from. Each of these channels will need:<\/p>\n

\u21d2 Distribution \/ Supply chain: send the goods from the supplier or manufacturer to the storage site(s).
\n\u21d2 Stock management: when a customer orders, update the stock from all the channels. Think about unusual situations like orders sent at the same time.
\n\u21d2 Fulfilment: fulfil the orders from a single place or multiple locations.
\n\u21d2 Integration: sync all the items above, which might use different systems and technical platforms.
\n\u21d2\u00a0Customer service: it must be able to sort the issues from different channels.<\/p>\n

Types of retail<\/strong><\/h3>\n

Multichannel retail means to mix two or more types of retail below:<\/p>\n

A. Online
\n<\/strong><\/p>\n

You can sell your goods on your website and\/or sell them via marketplaces. You can also use social media, comparison websites and other online channels.<\/p>\n

B. Offline \/ High street<\/strong><\/p>\n

Traditional brick-and-mortar stores.<\/p>\n

C. Hybrid \/ Omnichannel<\/strong><\/p>\n

A mix of online and offline. For instance, the customer can buy online and collect in a shop.<\/p>\n

E. Territories<\/strong><\/p>\n

Cross-border sales, with orders received in different territories.<\/p>\n

Conclusion<\/strong><\/h3>\n

If new sales channels can give eCommerce businesses more room to sell more to more customers, the logical approach could be to use as many channels as possible.<\/p>\n

However, each new channel adds exponential complexity to the channel management, for instance, to manage stock.<\/p>\n

For this reason, the best approach is to add new channels carefully, after running market and customer research, and to check carefully the incremental effect of new channels.<\/p>\n

What is multichannel retail vs omnichannel retail?<\/strong><\/h3>\n

The main difference between multichannel and omnichannel is that in the first the channels work independently of each other, while in the second the channels are seamlessly integrated.<\/p>\n

On omnichannel, customers can easily switch between channels (e.g.: search online and buy in-store).<\/p>\n

To make a very clear comparison, think about organising a party. If it was multichannel, you could buy the cake, the drinks and the decoration separately – the main advantage is that you would have a wide range of choices for each item. If it was omnichannel, you could buy everything in a single place – in this case, the main advantage is the customer experience.<\/p>\n

How Huboo can help you with multichannel retail<\/strong><\/h3>\n

We enable companies of all sizes to outsource the complications of eCommerce fulfilment, effortlessly integrating with the world\u2019s most popular sales channels and marketplaces. Check out our integrations here<\/a>.<\/p>\n

Manage your entire inventory from a single powerful tool, and have everything you need to know at your fingertips. In real time. See aggregated data across all your eCommerce channels, territories and customers, and empower your decision making.<\/p>\n

Do you want to expand your sales channels across the world? Get ready to reach a global audience in a few clicks. We\u2019ve got everything in place to help you reach more customers in more places. Our UK & European network of fulfilment centres and our global couriers fulfil eCommerce orders all over the world.<\/p>\n

More articles about multichannel retail:<\/strong><\/h3>\n

\u21d2 Which eCommerce marketplaces are trending?<\/a><\/p>\n

\u21d2<\/a> The best eCommerce platforms<\/a><\/p>\n\t<\/div>\r\n<\/div>\n\n

\r\n
\r\n
\r\n
\r\n
\r\n \"Interior <\/div>\r\n
\r\n

Unique warehouse hub model<\/h3>
Our hubs replicate a complete fulfilment centre in a small space. It means you get a better service and we respond quickly and intelligently to your needs.<\/div>
\r\n \r\n Our Hub Model<\/span>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n \"\" <\/div>\r\n
\r\n

Clear, transparent fulfilment costs<\/h3>
Huboo makes things as straightforward and simple as they can be through clear pricing, fair terms, and simply saying it like it is.<\/div>
\r\n \r\n Our prices<\/span>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n \"\" <\/div>\r\n
\r\n

UK & EU fulfilment network<\/h3>
Get ready to reach a global audience in a few clicks. We\u2019ve got everything in place to help you reach more customers in more places. <\/div>
\r\n \r\n Our UK-EU network<\/span>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n \"Ein <\/div>\r\n
\r\n

Keep track of everything – the Huboo Dashboard<\/h3>
Fulfilment at your fingertips. Our platform lets you monitor every stage of the process – goods in, sales and listings by channel, courier tracking, inventory, costs and billing. <\/div>
\r\n \r\n How it works<\/span>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\r\n
\r\n \"Entrega <\/div>\r\n
\r\n

Global courier services – get Huboo Express rates<\/h3>
We know one size doesn\u2019t fit every business. So you can integrate with one of our international courier partners – and get Huboo Express rates. Or integrate your existing courier service and plans with us. Simple.<\/div>
\r\n \r\n Get a Quote<\/span>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
<\/div>\r\n <\/div>\r\n\n\n\r\n
\r\n
\r\n
\r\n

Looking for more information
on Multichannel Fulfilment by Huboo?<\/h3>\r\n
Contact us<\/span><\/a><\/div> <\/div>\r\n <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":26620,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-24313","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\neCommerce Multichannel Fulfilment | Huboo<\/title>\n<meta name=\"description\" content=\"We help multichannel eCommerce sellers grow by taking care of all their eCommerce fulfilment needs in the UK and EU.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/huboo.com\/fulfilment\/multichannel-fulfilment\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eCommerce Multichannel Fulfilment | Huboo\" \/>\n<meta property=\"og:description\" content=\"We help multichannel eCommerce sellers grow by taking care of all their eCommerce fulfilment needs in the UK and EU.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/huboo.com\/fulfilment\/multichannel-fulfilment\/\" \/>\n<meta property=\"og:site_name\" content=\"eCommerce Order Fulfilment & Storage | Huboo\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T13:52:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/huboo.com\/fulfilment\/multichannel-fulfilment\/\",\"url\":\"https:\/\/huboo.com\/fulfilment\/multichannel-fulfilment\/\",\"name\":\"eCommerce Multichannel Fulfilment | Huboo\",\"isPartOf\":{\"@id\":\"https:\/\/www.huboo.com\/#website\"},\"datePublished\":\"2021-08-18T15:55:06+00:00\",\"dateModified\":\"2025-03-06T13:52:12+00:00\",\"description\":\"We help multichannel eCommerce sellers grow by taking care of all their eCommerce fulfilment needs in the UK and EU.\",\"breadcrumb\":{\"@id\":\"https:\/\/huboo.com\/fulfilment\/multichannel-fulfilment\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/huboo.com\/fulfilment\/multichannel-fulfilment\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/huboo.com\/fulfilment\/multichannel-fulfilment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/huboo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fulfilment Services\",\"item\":\"https:\/\/huboo.com\/fulfilment\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Multichannel Fulfilment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.huboo.com\/#website\",\"url\":\"https:\/\/www.huboo.com\/\",\"name\":\"eCommerce Order Fulfilment & Storage | Huboo\",\"description\":\"eCommerce Fulfilment company Huboo store, pick, pack & post your online orders. Multi-channel Fulfilment for Ebay, Amazon, Shopify & more.\",\"publisher\":{\"@id\":\"https:\/\/www.huboo.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.huboo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.huboo.com\/#organization\",\"name\":\"Huboo Fulfilment\",\"url\":\"https:\/\/www.huboo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.huboo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/huboo.com\/wp-content\/uploads\/2024\/02\/huboo_logo_small.png\",\"contentUrl\":\"https:\/\/huboo.com\/wp-content\/uploads\/2024\/02\/huboo_logo_small.png\",\"width\":696,\"height\":696,\"caption\":\"Huboo Fulfilment\"},\"image\":{\"@id\":\"https:\/\/www.huboo.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"eCommerce Multichannel Fulfilment | Huboo","description":"We help multichannel eCommerce sellers grow by taking care of all their eCommerce fulfilment needs in the UK and EU.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/huboo.com\/fulfilment\/multichannel-fulfilment\/","og_locale":"en_GB","og_type":"article","og_title":"eCommerce Multichannel Fulfilment | Huboo","og_description":"We help multichannel eCommerce sellers grow by taking care of all their eCommerce fulfilment needs in the UK and EU.","og_url":"https:\/\/huboo.com\/fulfilment\/multichannel-fulfilment\/","og_site_name":"eCommerce Order Fulfilment & Storage | Huboo","article_modified_time":"2025-03-06T13:52:12+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/huboo.com\/fulfilment\/multichannel-fulfilment\/","url":"https:\/\/huboo.com\/fulfilment\/multichannel-fulfilment\/","name":"eCommerce Multichannel Fulfilment | Huboo","isPartOf":{"@id":"https:\/\/www.huboo.com\/#website"},"datePublished":"2021-08-18T15:55:06+00:00","dateModified":"2025-03-06T13:52:12+00:00","description":"We help multichannel eCommerce sellers grow by taking care of all their eCommerce fulfilment needs in the UK and EU.","breadcrumb":{"@id":"https:\/\/huboo.com\/fulfilment\/multichannel-fulfilment\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/huboo.com\/fulfilment\/multichannel-fulfilment\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/huboo.com\/fulfilment\/multichannel-fulfilment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/huboo.com\/"},{"@type":"ListItem","position":2,"name":"Fulfilment Services","item":"https:\/\/huboo.com\/fulfilment\/"},{"@type":"ListItem","position":3,"name":"Multichannel Fulfilment"}]},{"@type":"WebSite","@id":"https:\/\/www.huboo.com\/#website","url":"https:\/\/www.huboo.com\/","name":"eCommerce Order Fulfilment & Storage | Huboo","description":"eCommerce Fulfilment company Huboo store, pick, pack & post your online orders. Multi-channel Fulfilment for Ebay, Amazon, Shopify & more.","publisher":{"@id":"https:\/\/www.huboo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.huboo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.huboo.com\/#organization","name":"Huboo Fulfilment","url":"https:\/\/www.huboo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.huboo.com\/#\/schema\/logo\/image\/","url":"https:\/\/huboo.com\/wp-content\/uploads\/2024\/02\/huboo_logo_small.png","contentUrl":"https:\/\/huboo.com\/wp-content\/uploads\/2024\/02\/huboo_logo_small.png","width":696,"height":696,"caption":"Huboo Fulfilment"},"image":{"@id":"https:\/\/www.huboo.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/pages\/24313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/comments?post=24313"}],"version-history":[{"count":1,"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/pages\/24313\/revisions"}],"predecessor-version":[{"id":107290,"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/pages\/24313\/revisions\/107290"}],"up":[{"embeddable":true,"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/pages\/26620"}],"wp:attachment":[{"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/media?parent=24313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}