{"id":91537,"date":"2023-11-27T15:52:44","date_gmt":"2023-11-27T15:52:44","guid":{"rendered":"https:\/\/www.huboo.com\/?page_id=91537"},"modified":"2025-12-17T11:01:46","modified_gmt":"2025-12-17T11:01:46","slug":"au-vodka","status":"publish","type":"page","link":"https:\/\/huboo.com\/fulfilment\/success-stories\/au-vodka\/","title":{"rendered":"Au Vodka"},"content":{"rendered":"\r\n\r\n\r\n\r\n
\r\n\t\t
\r\n\t\t\t
\r\n\r\n\t\t\t\t
\r\n\t\t\t\t\t

Shaking up the traditional spirits market with Au Vodka<\/h1>\t\t\t\t\t

\u201cInitially, we were trying to cope with the fulfilment load in-house, but we found ourselves limited by what we could offer and it was becoming difficult to keep our customers happy. Now, with Huboo\u2019s help, we can switch off from day-to-day logistics and focus on market domination!”<\/p>\n<\/div>\t\t\t\t\t

<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t
\r\n\t\t\t\t\t\"\"\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\r\n<\/div>\r\n\n\n\n
<\/div>\n\n\n\r\n
\r\n\t
\r\n\t\t

Au Vodka is one of the most sought after vodka brands in the world. Founded by two best friends – Jackson Quinn and Charlie Morgan – in Wales back in 2015, the brand has spent the past eight years mixing things up in the vodka category, from the introduction of its striking signature gold bottles and handcrafted pewter labels to its ultra premium selection of palate-tingling vodkas. Au Vodka has established a reputation for providing luxury products at affordable prices, and built a lively community of spirits lovers desperate to get their hands on its latest creations.<\/p>\n\t<\/div>\r\n<\/div>\n\n\r\n

\r\n
\r\n
\r\n
\r\n

The brand brilliantly combines its British heritage with a bold new production process. Each batch of Au Vodka begins with the finest British countryside grain, blended with pure spring water and distilled five times before filtering. It sounds and tastes delicious – and it\u2019s little wonder that the brand is now shaking up the traditional spirits market, achieving annual sales of more than \u00a340m globally.<\/p>\n

However, with competition ever increasing in the premium alcohol market, providing exceptional customer experience is essential for Au Vodka to sustain its success. As the brand continues its fast-growth global journey, it\u2019s using Huboo\u2019s trusted third-party fulfilment to meet every order and delight customers with service that consistently exceeds expectations.<\/p>\n

Jordan Major, Head of eCommerce at Au Vodka explains that, \u201cService quality is our number one priority and we recognised the advantages of using third-party fulfilment to ensure accurate and speedy picking, packing and shipping at all times. We spoke with Huboo for months before signing up. What we saw during this time was an amazing level of commitment shown by Huboo towards its clients\u2019 customers, which gave us the confidence that Huboo was the right fit for Au Vodka.\u201d<\/p>\n<\/div>

<\/div> <\/div>\r\n
\r\n\r\n \r\n
\"\" <\/div> <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\n\n\r\n
\r\n
\r\n
\r\n
\r\n

Ambitious plans to conquer the global market<\/b><\/p>\n

With a premium product range at its fingertips and a winning fulfilment partner on board, Au Vodka\u2019s business has gone from strength to strength over the past few years, achieving a hugely successful launch into Europe and now planning for its hotly anticipated venture into the US.<\/p>\n

\u201cWe\u2019ve become the fastest-growing alcohol brand in eCommerce, and Huboo has played an important part in this growth story,\u201d says Jordan. \u201cInitially, we were trying to cope with the fulfilment load in-house, but we found ourselves limited by what we could offer and it was becoming difficult to keep our customers happy. Now, with Huboo\u2019s help, we can switch off from day-to-day logistics and focus on market domination!\u201d<\/p>\n

He continues, \u201cHuboo\u2019s tech know-how and logistics infrastructure also means we can scale with ease, and the company is yet to show us any capacity issues – even during periods when we\u2019ve been growing significantly month-on-month. Working alongside Huboo, we\u2019re on course to break several world records as well as debuting more new products than ever in 2023.\u201d<\/p>\n<\/div>

<\/div> <\/div>\r\n
\r\n\r\n \r\n
\"\" <\/div> <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\n\n\r\n
\r\n\t
\r\n\t\t

Part of Au Vodka\u2019s success stems from the business\u2019s ability to piggyback on calendar dates and seasonal trends with highly original, attention grabbing products – from limited edition bottles commemorating the King\u2019s Coronation to its Pink Lemonade summer bundles.<\/p>\n

\u201cAu Vodka is an incredibly agile business, and in Huboo, we have a fulfilment partner that is consistently able to react quickly to last-minute concepts, offering us advice and ironing out any issues along the way,\u201d explains Jordan. “We\u2019re always looking for ways to surprise and delight customers, we love the fact that Huboo lets us personalise our already distinctive packaging with things like gift boxes and seasonal stickers – something you can normally only do when you\u2019re handling orders in-house.\u201d<\/p>\n

Going for gold with brand ambassadors<\/strong><\/p>\n

<\/h2>\n

For some businesses, launching so many different products quickly can dilute the potency of the brand itself. Not so in the case of Au Vodka – an excitable 385,000-strong Instagram and TikTok following literally cannot get enough of the brand\u2019s product innovation, and Au Vodka has become adept at driving online engagement in the run up to each new launch to maximise interest and drive sales.<\/p>\n

<\/h2>\n

Au Vodka has also done a brilliant job of reaching younger audiences through its \u2018Gold Gang\u2019 of ambassadors. Inspired by the brand\u2019s iconic gold bottles, this influencer programme includes rappers AJ Tracey and Big Narstie, DJ Charlie Sloth and boxer Floyd Mayweather, with Au Vodka running regular giveaways and partnerships through the Gold Gang to get people excited and grow its following.<\/p>\n

<\/h2>\n

“Our strategy is to maximise FOMO, whether we\u2019re launching a new flavour, a limited edition, or one of our brand extensions, such as ice lollies, merchandise and gift sets,\u201d says Jordan. \u201cBut this game plan only works if we can deliver the goods and ensure no Au Vodka fans actually miss out. We share our marketing plans with Huboo well in advance of every launch so that we can collaborate around inventory plans, staff the launches accordingly, and ensure that demand is met from the get-go.\u201d<\/p>\n

<\/h2>\n

\u201cAlongside this, we\u2019re busy building long-term relationships with every Gold Gang member, as they are the voice of our brand. Through Huboo, we know we can always get new products to the Gold Gang ahead of their deadlines, giving them the time they need to instil their unique personality on all of the Au Vodka content they create.”<\/p>\n

<\/h2>\n\t<\/div>\r\n<\/div>\n\n\r\n
\r\n\t
\r\n\t\t

Capitalising on the overlooked D2C opportunity<\/strong><\/p>\n

<\/p>\n

Major alcohol brands have been surprisingly late to embrace direct-to-consumer (D2C) eCommerce, despite the pandemic and continued rise of online shopping leading to a boom in home consumption. Their loss is Au Vodka\u2019s gain – the brand has quickly become an example of best-practice D2C marketing, with a large number of all products sold directly via the company\u2019s website.
\n\u201cWe were quick to spot this gap in the D2C market and have seen amazing results targeting Millennials and Gen Z who much prefer eCommerce to in-store shopping,\u201d says Jordan. \u201cOur model makes it much easier to expand our product lines and reach, learning from a wealth of digital customer data to drive future product innovation, safe in the knowledge that whatever we come up with next, Huboo will be able to fulfil it.\u201d<\/p>\n

<\/p>\n\t<\/div>\r\n<\/div>\n\n\r\n

\r\n
\r\n
\r\n

Discover how we can help you grow<\/h3>\r\n
Get a Quote<\/span><\/a><\/div> <\/div>\r\n <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":49642,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-91537","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAu Vodka and Huboo | eCommerce Fulfilment Success Stories<\/title>\n<meta name=\"description\" content=\"Huboo Fulfilment is helping Au Vodka shake up the traditional spirits market\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/huboo.com\/fulfilment\/success-stories\/au-vodka\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Au Vodka and Huboo | eCommerce Fulfilment Success Stories\" \/>\n<meta property=\"og:description\" content=\"Huboo Fulfilment is helping Au Vodka shake up the traditional spirits market\" \/>\n<meta property=\"og:url\" content=\"https:\/\/huboo.com\/fulfilment\/success-stories\/au-vodka\/\" \/>\n<meta property=\"og:site_name\" content=\"eCommerce Order Fulfilment & Storage | Huboo\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T11:01:46+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/huboo.com\/fulfilment\/success-stories\/au-vodka\/\",\"url\":\"https:\/\/huboo.com\/fulfilment\/success-stories\/au-vodka\/\",\"name\":\"Au Vodka and Huboo | eCommerce Fulfilment Success Stories\",\"isPartOf\":{\"@id\":\"https:\/\/www.huboo.com\/#website\"},\"datePublished\":\"2023-11-27T15:52:44+00:00\",\"dateModified\":\"2025-12-17T11:01:46+00:00\",\"description\":\"Huboo Fulfilment is helping Au Vodka shake up the traditional spirits market\",\"breadcrumb\":{\"@id\":\"https:\/\/huboo.com\/fulfilment\/success-stories\/au-vodka\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/huboo.com\/fulfilment\/success-stories\/au-vodka\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/huboo.com\/fulfilment\/success-stories\/au-vodka\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/huboo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fulfilment Services\",\"item\":\"https:\/\/huboo.com\/fulfilment\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Success Stories – UK\",\"item\":\"https:\/\/huboo.com\/fulfilment\/success-stories\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Au Vodka\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.huboo.com\/#website\",\"url\":\"https:\/\/www.huboo.com\/\",\"name\":\"eCommerce Order Fulfilment & Storage | Huboo\",\"description\":\"eCommerce Fulfilment company Huboo store, pick, pack & post your online orders. Multi-channel Fulfilment for Ebay, Amazon, Shopify & more.\",\"publisher\":{\"@id\":\"https:\/\/www.huboo.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.huboo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.huboo.com\/#organization\",\"name\":\"Huboo Fulfilment\",\"url\":\"https:\/\/www.huboo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.huboo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/huboo.com\/wp-content\/uploads\/2024\/02\/huboo_logo_small.png\",\"contentUrl\":\"https:\/\/huboo.com\/wp-content\/uploads\/2024\/02\/huboo_logo_small.png\",\"width\":696,\"height\":696,\"caption\":\"Huboo Fulfilment\"},\"image\":{\"@id\":\"https:\/\/www.huboo.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Au Vodka and Huboo | eCommerce Fulfilment Success Stories","description":"Huboo Fulfilment is helping Au Vodka shake up the traditional spirits market","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/huboo.com\/fulfilment\/success-stories\/au-vodka\/","og_locale":"en_GB","og_type":"article","og_title":"Au Vodka and Huboo | eCommerce Fulfilment Success Stories","og_description":"Huboo Fulfilment is helping Au Vodka shake up the traditional spirits market","og_url":"https:\/\/huboo.com\/fulfilment\/success-stories\/au-vodka\/","og_site_name":"eCommerce Order Fulfilment & Storage | Huboo","article_modified_time":"2025-12-17T11:01:46+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/huboo.com\/fulfilment\/success-stories\/au-vodka\/","url":"https:\/\/huboo.com\/fulfilment\/success-stories\/au-vodka\/","name":"Au Vodka and Huboo | eCommerce Fulfilment Success Stories","isPartOf":{"@id":"https:\/\/www.huboo.com\/#website"},"datePublished":"2023-11-27T15:52:44+00:00","dateModified":"2025-12-17T11:01:46+00:00","description":"Huboo Fulfilment is helping Au Vodka shake up the traditional spirits market","breadcrumb":{"@id":"https:\/\/huboo.com\/fulfilment\/success-stories\/au-vodka\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/huboo.com\/fulfilment\/success-stories\/au-vodka\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/huboo.com\/fulfilment\/success-stories\/au-vodka\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/huboo.com\/"},{"@type":"ListItem","position":2,"name":"Fulfilment Services","item":"https:\/\/huboo.com\/fulfilment\/"},{"@type":"ListItem","position":3,"name":"Success Stories – UK","item":"https:\/\/huboo.com\/fulfilment\/success-stories\/"},{"@type":"ListItem","position":4,"name":"Au Vodka"}]},{"@type":"WebSite","@id":"https:\/\/www.huboo.com\/#website","url":"https:\/\/www.huboo.com\/","name":"eCommerce Order Fulfilment & Storage | Huboo","description":"eCommerce Fulfilment company Huboo store, pick, pack & post your online orders. Multi-channel Fulfilment for Ebay, Amazon, Shopify & more.","publisher":{"@id":"https:\/\/www.huboo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.huboo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.huboo.com\/#organization","name":"Huboo Fulfilment","url":"https:\/\/www.huboo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.huboo.com\/#\/schema\/logo\/image\/","url":"https:\/\/huboo.com\/wp-content\/uploads\/2024\/02\/huboo_logo_small.png","contentUrl":"https:\/\/huboo.com\/wp-content\/uploads\/2024\/02\/huboo_logo_small.png","width":696,"height":696,"caption":"Huboo Fulfilment"},"image":{"@id":"https:\/\/www.huboo.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/pages\/91537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/comments?post=91537"}],"version-history":[{"count":8,"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/pages\/91537\/revisions"}],"predecessor-version":[{"id":112014,"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/pages\/91537\/revisions\/112014"}],"up":[{"embeddable":true,"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/pages\/49642"}],"wp:attachment":[{"href":"https:\/\/huboo.com\/wp-json\/wp\/v2\/media?parent=91537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}