{"id":91656,"date":"2023-12-06T15:46:23","date_gmt":"2023-12-06T15:46:23","guid":{"rendered":"https:\/\/www.huboo.com\/fulfilment\/cosmetics-fulfilment\/azio-beauty-copy\/"},"modified":"2025-12-17T11:24:07","modified_gmt":"2025-12-17T11:24:07","slug":"primal-soles","status":"publish","type":"page","link":"https:\/\/huboo.com\/fulfilment\/success-stories\/primal-soles\/","title":{"rendered":"Primal Soles"},"content":{"rendered":"\r\n\r\n\r\n\r\n
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Primalsoles’ game-changer partnership with Huboo<\/h1>\t\t\t\t\t

Primalsoles’ partnership with Huboo is a game-changer in eco-friendly footwear, revolutionizing the industry with their 100% recyclable shoe insoles. This collaboration is a testament to their shared commitment to sustainability and innovation.<\/p>\n<\/div>\t\t\t\t\t

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Where did it all start? Tell us a bit about Primal Soles, what\u2019s the inspiration behind the name?<\/h2>\n

Primal Soles<\/a>\u00a0stands for movement, primal movement. The natural need deep inside each and every one of us to move, to progress, to do better. Primal Soles does better to every person that walks on a pair instantly. The reviews \/ feedback have been incredible so far! But Primal also promotes a clear, core message to do better for our shared Planet. That is why we have created the first ever 100% recyclable shoe insoles. Something had to change, had to be done better. Every year hundreds of millions of non-recyclable, synthetic insoles end up in landfill waste, lasting for generations. In size this waste covers a land mass bigger than the entire surface of New Zealand. Together with all our partners, we have created a fully circular value chain that provides top quality, maximum comfort shoe insoles with minimal footprint.<\/p>\n

What are the brand\u2019s missions and goals?<\/h2>\n

Our official mission is to replace 1 million non-recyclable shoe insoles with 1 million Primal Soles so that we can reduce the negative impact the insole industry has on our Planet. We understand that even if we reach this ambitious goal, it will still only make a minor dent in the true problem. That is why our main goal, and in fact our vision from the start, has been to inspire consumers and producers the world over to do better \u2013 to be better \u2013 for ourselves and for our Planet.<\/p>\n

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Had you ever heard of Huboo before joining? <\/h3>\r\n

In fact, all partners we are now working with along our value chain are companies I had never heard of before.\u00a0We manufacture our soles at a family run company not far away from Amorim that handcrafts top quality shoe insoles for generations. Of course, then we ship to Huboo and distribute to our customers globally. It\u2019s great to see that every person and company along the way is so supportive of our mission.<\/p>\n

What made you choose Huboo as your fulfilment partner?<\/h2>\n

About a year ago I reached out to discuss to what extent the scope of Huboo\u2019s capabilities could fulfil Primal\u2019s needs as a global, fully circular D2C product. I was in touch with Oscar and Irene, and they invited me to Veldhoven to see the smart warehouse in action. \u00a0Seeing the quality and professionalism of their operations, it was clear to me in an instant that this would be a good logistics partner \u2013 for now, and for in the future as my needs would evolve towards what our customers are demanding. Huboo has proven to deliver, consistently, timely and with top quality. I wouldn\u2019t want any other logistics company and it\u2019s neat to see that as we evolve so does Huboo.<\/p>\n

For instance, I was very keen to make sure my products could be delivered as quick, as cheap, and as sustainable as possible. I have to say that the people at Huboo were extremely accommodating. Together we made sure that each package would adhere to the maximum weight and size so that it could be sent as a regular mail envelope. We also made sure it would be sent in a recycled and recyclable weather-proof, thin mailer bag that could be resealed so that customers can send back their used Primal Soles. It\u2019s amazing to see how people come together under one overarching goal: in this case to create the world\u2019s most comfortable, sustainable, circular and easily accessible shoe insoles on the Planet.<\/p>\n<\/div>

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Had you ever heard of Huboo before joining? <\/h3>\r\n \r\n
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What was your onboarding experience like, do you find the dashboard easy to use?<\/h3>\r\n

What I liked about the onboarding experience was that it was very personal from the get-go. Both sales support executive\u00a0as well as business development manager\u00a0really took their time to assist me with getting started. Which is really important of course! Little did they know back then that we had such high aims, but nevertheless they kept assuring me that they see every entrepreneur as a client, no matter how big or small they may be (at the moment). Like I said before, Huboo keeps innovating as we innovate.<\/p>\n

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What has outsourcing your fulfilment meant for you or what are the things you\u2019ve benefited from since joining Huboo?<\/h2>\n

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Look, time is money and ease of mind is extremely important for me. I couldn\u2019t focus as well as I do now on my business if I also had to be responsible for fulfilment. There is just no way. Primal Soles is a company that solves a very clear problem in the market: the mismatch in supply and demand for maximum comfort, minimal footprint shoe insoles. So being able to blindly rely on Huboo as our fulfilment partner, we can focus on what we\u2019re best at while Huboo does the same in their domain. To me it\u2019s an absolute no-brainer and I can\u2019t wait to scale Primal Soles to 1 million pairs of recyclable insoles fulfilled exclusively by Huboo!<\/p>\n<\/div>

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What was your onboarding experience like, do you find the dashboard easy to use?<\/h3>\r\n \r\n
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What are the items that are going to fly off your online shelf this Christmas season?<\/h3>\r\n

Oh baby, you know, the beauty about Primal Soles is that it isn\u2019t solely a seasonal item. There are 8 billion people in the world that are on their feet for hours on end, each day, walking anywhere between 5,000 – 10,000 steps. We are here to support you, literally, every step of your life – and far beyond the product life cycle. So, having said that, this holiday season we are most focused on spreading the message of responsible gifting. Our Instagram<\/a> has this as a clear message. We are, of course, not your average shoe insole company after all. In line with this messaging, we are also proud to announce that per January 1st 2023, we will be part of 1% for the Planet. This is an initiative founded by Patagonia\u2019s Yvon Chouinard, wherein each community member vows to donate 1% of its revenue back to the Planet. We are proud of this development as we continue to inspire consumers and producers that we only have one shared Planet. We must take care of her.<\/p>\n

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Finally, what does the future hold for Primal Soles and any other thoughts you\u2019d like to share?<\/h2>\n

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We are raising funds through a seed investment round. Plain and simple. We are looking for investors that want to align with our message and that see that the industry is moving into our direction. We are riding this wave early on and, together with all our partners, we are ready and well positioned for what this wave in market demand will bring to our industry. Within a year we want to get to 10,000 Primal Soles sold so that we can raise the next round to get to 100,000 units all the way till we reach our mission, which is to reduce our landfill waste by 1 million non-recyclable insoles by replacing them with 100% recyclable, circular Primal Soles.<\/p>\n<\/div>

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What are the items that are going to fly off your online shelf this Christmas season?<\/h3>\r\n \r\n
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Discover how we can help you grow<\/h3>\r\n
Get a Quote<\/span><\/a><\/div> <\/div>\r\n <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":0,"parent":49642,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-91656","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPrimal Soles - Success Stories - Huboo<\/title>\n<meta name=\"description\" content=\"See how Primal Soles and Huboo come together to create a circular value chain with the aim of protecting the planet through sustainability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/huboo.com\/fulfilment\/success-stories\/primal-soles\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primal Soles - Success Stories - Huboo\" \/>\n<meta property=\"og:description\" content=\"See how Primal Soles and Huboo come together to create a circular value chain with the aim of protecting the planet through sustainability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/huboo.com\/fulfilment\/success-stories\/primal-soles\/\" \/>\n<meta property=\"og:site_name\" content=\"eCommerce Order Fulfilment & Storage | Huboo\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T11:24:07+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/huboo.com\/fulfilment\/success-stories\/primal-soles\/\",\"url\":\"https:\/\/huboo.com\/fulfilment\/success-stories\/primal-soles\/\",\"name\":\"Primal Soles - Success Stories - Huboo\",\"isPartOf\":{\"@id\":\"https:\/\/www.huboo.com\/#website\"},\"datePublished\":\"2023-12-06T15:46:23+00:00\",\"dateModified\":\"2025-12-17T11:24:07+00:00\",\"description\":\"See how Primal Soles and Huboo come together to create a circular value chain with the aim of protecting the planet through sustainability.\",\"breadcrumb\":{\"@id\":\"https:\/\/huboo.com\/fulfilment\/success-stories\/primal-soles\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/huboo.com\/fulfilment\/success-stories\/primal-soles\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/huboo.com\/fulfilment\/success-stories\/primal-soles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/huboo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fulfilment Services\",\"item\":\"https:\/\/huboo.com\/fulfilment\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Success Stories – UK\",\"item\":\"https:\/\/huboo.com\/fulfilment\/success-stories\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Primal Soles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.huboo.com\/#website\",\"url\":\"https:\/\/www.huboo.com\/\",\"name\":\"eCommerce Order Fulfilment & Storage | Huboo\",\"description\":\"eCommerce Fulfilment company Huboo store, pick, pack & post your online orders. 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