{"id":92315,"date":"2023-12-19T10:37:37","date_gmt":"2023-12-19T10:37:37","guid":{"rendered":"https:\/\/www.huboo.com\/fulfilment\/success-stories\/kikakinis-copy\/"},"modified":"2025-11-26T10:26:39","modified_gmt":"2025-11-26T10:26:39","slug":"asan-cup","status":"publish","type":"page","link":"https:\/\/huboo.com\/fulfilment\/success-stories\/asan-cup\/","title":{"rendered":"Asan Cup"},"content":{"rendered":"\r\n\r\n\r\n\r\n
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Tackling period poverty with Asan Cup<\/h1>\t\t\t\t\t

Asan Cup are a global leader in menstrual support technology. They are dedicated to creating affordable and easily accessible period products for women across the globe. Huboo is proud to be supporting Asan’s fulfilment needs and\u00a0 spoke with company Founder & CEO, Ira Guha, to discuss the unique benefits her product offers and how the company is striving to achieve its goal of reaching as many women as possible worldwide.<\/p>\n<\/div>\t\t\t\t\t

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Tell us about Asan Cup, why it was founded, and your mission.<\/h2>\n

Ira: The mission of Asan is to eradicate period poverty and to make periods easy and safe for all women, no matter their income or nationality. I started Asan following a visit to my parents’ house in my home city of Bangalore in South India. The cook who works for my parents had missed a couple days of work. Naturally we thought she was ill.<\/p>\n

It soon transpired she hadn\u2019t been ill, but was using horrendous, low quality sanitary pads given to her by the government. They were so thick they were practically diapers, causing her severe discomfort. That was my first experience with period poverty.<\/p>\n

At the same time, there’s also this huge crisis of period waste both in the UK and across the world. Millions of tampons are flushed down the toilet every day and they end up on beaches, in our water streams, and in landfills, which pollutes the environment. These are two really big crises we’re tackling.<\/p>\n

While I was doing my masters at the Harvard Kennedy School, I worked with an engineer to develop a new period product called the Asan Cup. Menstrual cups have existed before but they\u2019re not very mainstream, and a big reason for this is they can be quite hard to use. So, the very first thing Asan worked on at the Harvard Innovation Lab was to\u00a0make a much better, easier to use, period cup, with innovations such as a little ring that makes it\u00a0easy to remove and not susceptible to leakage and becoming discoloured.<\/p>\n

The word Asan means ‘easy’ in several languages, including Persian and Hindi. This reflects our mission of creating a really simple to use cup.<\/p>\n\t<\/div>\r\n<\/div>\n\n\n

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