Ohne Project is a Spanish brand that is redefining footwear with its barefoot shoes—minimalist designs created to respect the natural shape of the foot and encourage a more conscious, grounded way of living.
In a market crowded with short-lived trends, Ohne Project offers a different approach: footwear that is more natural, more mindful, and more human. Founded in Spain, the brand blends minimalist aesthetics with sustainability, proving that comfort and style can go hand in hand with environmental responsibility.
Each pair is crafted to follow the foot’s natural anatomy, with thin soles, wider toe boxes, and materials that adapt to the body rather than restrict it. Behind this technical simplicity is a deeper mission: to encourage people to walk—in every sense—more in tune with nature.
As the brand grew, so did its operational challenges. The surge in online sales pushed the team to find a European logistics partner capable of scaling sustainably while staying true to their values.
That’s where Huboo became a key ally.
How did Ohne Project begin, and what makes it different?
Ohne was born from a simple idea: helping people walk the way we were meant to walk. Barefoot shoes are more than a product; they’re a philosophy. We wanted to offer a sustainable, comfortable, and healthy alternative, manufactured in Europe with responsible materials.
We started small, shipping directly from our website, but demand quickly outpaced our capacity.
What challenges came with rapid growth?
The biggest challenge was logistics. At first, we handled everything ourselves, but it soon became unsustainable. We needed a solution that was not only efficient but aligned with our values of sustainability.
That’s when we found Huboo. We were immediately drawn to their human approach and flexible model, which fit perfectly with how we work.
CEO & Creative Director, Ohne Project
CEO & Creative Director, Ohne Project
“We wanted to grow without compromising our values, and Huboo made that possible. From day one, they understood that sustainability isn’t just a principle—it’s part of our daily operations. They gave us the structure to scale without losing what makes us unique.
For the first time, it felt like they were working for the brand, not the other way around.”
— Manel García
A logistics model that reflects their values
Operationally, Ohne Project has become a benchmark within the European barefoot movement.
Their eCommerce model requires logistics that are fast, reliable, and aligned with their values: quick deliveries (around 48 hours across the EU), simple returns, and packaging that reflects their commitment to sustainability. Each order carries not just a product, but a promise of consistency between what the brand says and what it does.
With an integrated fulfilment network and seamless management of international orders, the team has been able to focus on what truly sets them apart: design, sustainability, and community.
What was once a source of stress—storage, packing, transport coordination, and returns—has now become a solid operational backbone that supports their growth and strengthens their brand.
Every pair of shoes leaving a Huboo warehouse upholds the same attention to detail and coherence that has defined Ohne since day one.
Growth and International expansion
Partnering with Huboo allowed Ohne Project to enter new European markets that were previously inaccessible due to costs or delivery times. Now, customers in Germany, France, or the Netherlands receive their shoes just as quickly as those in Spain—driving both sales and customer confidence.
“Huboo is the ideal partner for purpose-driven brands. They understand us, support us, and help us grow in a way that stays true to who we are. Logistics is no longer a burden; it’s an integral part of our value proposition.”
The story of Ohne Project proves that a brand can scale rapidly while staying loyal to its principles—provided it chooses a partner that shares its vision.
With Huboo, they simplified operations, reduced their logistics footprint, and expanded internationally without sacrificing the sustainable identity at their core.
What did they value most about Huboo?
Without a doubt, communication and transparency. We’ve felt supported from day one. Knowing exactly what’s happening with every order, having access to clear reporting, and working with a team that responds quickly gives us enormous peace of mind.
On top of that, Huboo’s system allows us to optimise routes and reduce delivery times, which also means a lower environmental impact.
Since we started working with Huboo, we’ve been able to maintain rapid growth without compromising our philosophy.
Before, we had to juggle the creative side of the business with order management, shipments, and returns. Now, everything flows.
With Huboo, operations are faster, more accurate, and more predictable. That’s given us the time to focus on what truly adds value: creating, improving our models, and staying connected to our community.
What did they value most about Huboo?
Beyond operations: a partnership that enables purpose
For Ohne Project, working with Huboo is more than an operational upgrade. It’s the ability to grow efficiently, expand into new markets, and maintain brand coherence.
Huboo’s automation and precision have freed the team from repetitive tasks, allowing them to invest energy where it matters most: innovation, design, and community.
Expansion is no longer a logistical challenge but a real opportunity. With Huboo’s support, Ohne Project can reach new European customers with the same level of quality and speed in every shipment.
And through it all, the brand stays true to itself. Every order packed and shipped through Huboo reflects Ohne’s philosophy: attention to detail, respect for the product, and an experience that aligns with their values.
Ohne Project proves that you can scale without losing your soul.
Their story is not just that of a footwear brand, but of a company that has turned its logistics into an extension of its purpose: to walk lighter, more consciously, and more connected to what truly matters.
Beyond operations: a partnership that enables purpose
“Growing was never just about selling more—it was about doing it in a way that stayed true to who we are. Huboo allows us to expand without ever stopping being Ohne.”
